The National Institute for Safety, Health and Wellbeing at Work organised a campaign to improve road safety for motor and bike food couriers in Spain as the incidence of accidents is much higher in this group than in other sectors. The campaign was called ‘Make yourself visible!’ and focused on raising awareness among couriers by sending out collaborators with direct access to the workers, who had a good understanding of the work process and workers’ personal and professional profiles, and who spoke the workers’ language.
Scope of the initiative
The campaign was called ‘Make yourself visible!’ (¡Hazte visible!) and focused on raising awareness among couriers by sending out collaborators with direct access to the workers, who had a good understanding of the work process and workers’ personal and professional profiles, and who spoke the workers’ language.
The initiative had two phases. First, an initial research and design phase was conducted by the Spanish National Institute for Safety, Health and Wellbeing at Work (INSST). Second, an implementation phase was conducted by the regional Institutes for Safety, Health and Wellbeing at Work that signed up for the initiative. Participation in the initiative is voluntary for the regional institutes.
For ¡Hazte visible!, two different types of platform workers were clearly differentiated. These include (i) young food delivery motorcyclists that are also studying and working in delivery to obtain additional income, (ii) men around the age of 40 who deliver food on weekends as a second job. The first, younger group is more prone to accidents. Based on this analysis, the materials of the campaign were prepared. These included:
- Explanatory brochure: Includes basic information on the accident rate suffered by food delivery motorcyclists and a brief presentation of the materials designed for the campaign.
- Blind spots poster which shows, for different vehicles, the blind spots that occur while driving so that motorists avoid staying in them.
- Magnets containing images taken from the poster, with the same information on the blind spots of several vehicles (buses, vans and cars). These magnets can be placed in lockers or in the refrigerators of restaurants.
- Scratch card contest which had the purpose to motivate participation in the campaign and verify that motorcyclists know the positions on the road in which they are visible to other drivers.
- Distribution of retro reflective stickers for the helmet which contribute to increasing visibility on the road.
Scale of the initiative
Seven Spanish regions took part in the campaign: Comunidad Valenciana (2017-2018), Extremadura, Madrid, Aragon (2018-2019), Navarra, Galicia and the Asturian city of Avilés. In the latter three the campaign was suspended because of the COVID-19 pandemic.
Overall, more than 2,000 motorists participated in the campaign. The estimated number of delivery motorcyclists in Spain is around 19,000. In addition, other entities such as the national post office and the State fleet decided to participate and used the materials of the campaign.
The campaign involves several fast-food restaurant chains, restaurants and pizzerias.
For the Valencia pilot project, 45 companies were identified to be of interest to the campaign. Out of those, 23 were visited, employing 373 motorists, of whom 161 participated in the campaign. 4 employees from INVASSAT worked on the campaign, out of the 152 employees it had in 2017. In Aragón, 3 ISSLA employees (out of ca. 40) worked on the campaign.
health and safety
Transportation and storage