Date
10 March 2021

Tag

Active

Countries
United Kingdom, Non-EU Non-EU
Geographical scope
National
Type
  • Type

    Awareness raising, campaigns, information provision

    Voluntary
View Initiative

Description

In March 2021, Free Now has launched the ‘We are taxi drivers’ campaign which aims to give more visibility to female taxi drivers within the sector to celebrate the coming International Women’s Day. As part of the campaign, Free Now has shared the interview stories of four female taxi drivers working for its platform on its own website and other social platforms. Meanwhile, a discount code containing the name of these female drivers will be provided to customers during a specified period in March.

According to Free Now’s Observatory of the Taxi Driver, nearly 8 out 10 female taxi drivers surveyed feel accepted by their male colleagues.


Additional metadata

Keywords
worker demographics
Actors
Platform
Sector
Transportation and storage
Platforms
Free Now

Sources

Citation

Eurofound (2021), Free Now’s campaign for female drivers (Initiative), Record number 2453, Platform Economy Database, Dublin, https://apps.eurofound.europa.eu/platformeconomydb/free-nows-campaign-for-female-drivers-105067.