Business expansion
United Kingdom
West Midlands; West Midlands; Birmingham
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Other Goods In Specialised Stores
47.71 - Retail sale of clothing in specialised stores

500 jobs
Number of planned job creations
Job creation
Announcement Date
11 April 2019
Employment effect (start)
11 April 2019
Foreseen end date


Primark, the UK-based 'fast fashion' chain opened a new store in Birmingham, creating 500 new retail jobs. Another 430 existing staff have transferred from the company’s former Birmingham branch. The new store occupies the entire site of a former shopping centre. The director of new business for Primark commented that Primark has seen the changing face of retail globally and locally so that was an opportunity for the company to do something really special. As famous and well-established high street retailers such as House of Fraser and Debenhams face difficulties, Primark continues to grow, including a recently opened branch in Dartford and the expansion of an existing shop in Belfast.



Eurofound (2019), Primark, Business expansion in United Kingdom, factsheet number 97602, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/97602.