Internal restructuring
United Kingdom
South West; Gloucestershire; Wiltshire and North Somerset
Location of affected unit(s)
Professional Services
Professional Services And Management Consultancy
Activities Of Head Offices; Management Consultancy Activities
70.10 - Activities of head offices

100 - 200 jobs
Number of planned job losses
Job loss
Announcement Date
5 March 2019
Employment effect (start)
Foreseen end date


Fashion brand Superdry has announced plans to cut up to 200 jobs from its headquarters in Cheltenham, Gloucestershire. The move comes following the announcement in December 2018 that cost cutting measures would need to be implemented to cut costs by 50 million GBP (€58 million). Of the projected savings it was estimated that 20 million (€23 million) would need to come from central costs. Collective consultation over the job losses is reported to have started, though there is no indication when the losses will take effect.



Eurofound (2019), Superdry, Internal restructuring in United Kingdom, factsheet number 97385, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/97385.