The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
Retail Retail Trade, Except Of Motor Vehicles And Motorcycles Retail Sale Via Stalls And Markets Or Other 47.91 - Retail sale via mail order houses or via Internet
150 jobs Number of planned job losses
Announcement Date
6 August 2018
Employment effect (start)
1 September 2018
Foreseen end date
Description
The British registered Danish online store Mytrendyphone.dk, the largest online selling mobile phone accessories, announced on 6 August 2018 that half of the 300 employees in Denmark will be made redundant. According to the owner of Mytrendyphone.dk, the company has lost 20-30% of its webpage traffic in Denmark and 70% in France and Germany since the Google algorithm has changed. Their webpage was removed from the top propositions when visitors are searching on a number of key words on the search engine, as for instance 'mobile phone cover'.
Sources
Citation
Eurofound (2018), Mytrendyphone, Internal restructuring in Denmark, factsheet number 94798, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/94798.
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