United Kingdom
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Other Goods In Specialised Stores
47.71 - Retail sale of clothing in specialised stores

314 jobs
Number of planned job losses
Job loss
Announcement Date
23 April 2018
Employment effect (start)
4 May 2018
Foreseen end date


East Lifestyle Ltd, the UK-based business behind women’s fashion brand East, ceased trading in May 2018. The company went into administration in January, and 27 employees were immediately made redundant by the administrators. The majority of the company’s 314 staff remained employed until 4th May when all 34 shops and 15 concessions in department stores across the UK closed.

The company was launched in 1994 and first fell into administration in 2015. However, it was then saved by the Indian retail company Fabindia, which aimed to distribute goods made by craft workers in India.

East Lifestyle Ltd was one of several fashion brands in the UK that are facing difficulties. Jaeger went into liquidation in 2017 and a number of major retailers, from Marks and Spencer to New Look, are currently undergoing major restructuring to deal with financial pressure.


  • 23 April 2018: City A.M.
  • 24 April 2018: Retail Gazette


Eurofound (2018), East Lifestyle Limited, Bankruptcy in United Kingdom, factsheet number 94251, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/94251.