Business expansion
Location of affected unit(s)
Helsinki, Vantaa, Tampere, Turku, Raisio, Oulu, Nokia, Kuopio and others
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Other Goods In Specialised Stores
47.75 - Retail sale of cosmetic and toilet articles in specialised stores

200 jobs
Number of planned job creations
Job creation
Announcement Date
15 November 2017
Employment effect (start)
1 January 2017
Foreseen end date


Finnish retail giant Kesko and the pharmaceutical company Oriola are jointly establishing a new nationwide store chain 'Hehku', which specialises in health, beauty and wellness products and services. In 2018 200 wellbeing professionals are going to be recruited to 30 stores that will be located across the country. The first two stores will open in Helsinki and Vantaa in late January, along with a webshop. Long term objective is a chain of 100 stores with around 1,000 jobs.

Kesko and Oriola say that the new chain responds to Finnish people's reported desire to improve their personal wellbeing. To start with, Hehku will focus on beauty services, but will later expand to other fields of wellbeing.


  • 15 November 2017: Company press release


Eurofound (2017), Hehku, Business expansion in Finland, factsheet number 92599, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/92599.