Business expansion
Location of affected unit(s)
Rotterdam, Tilburg, Utrecht, Amsterdam, Groningen, Apeldoorn
Transportation / Storage
Warehousing And Support Activities For Transportation, Postal And Courier Activities
Postal And Courier Activities
53.20 - Other postal and courier activities

1,000 jobs
Number of planned job creations
Job creation
Announcement Date
5 October 2017
Employment effect (start)
Foreseen end date


Coolblue, a Dutch online retailer of primarily electronic but also other household goods, has announced that it will be recruiting 1,000 deliverers for its regional depots in Rotterdam, Tilburg, Utrecht, Amsterdam, Groningen, and Apeldoorn. These jobs are in addition to the 1,500 new jobs announced earlier this year including positions in marketing, design, tech, delivery, and warehousing. The just announced delivery jobs concern both full time and part time positions. 1,000 extra deliverers means tripling the current delivery force, a fast-growing part of the company since the service launched in 2016. A spokesperson of trade union FNV praises Coolblue's willingness to offer new employees the possibility of a permanent position in the future, but has also expressed concern that delivery workers in general have lost purchasing power since 2012.

Coolblue was founded in 1999 by three students as a webshop for mp3 players but has since expanded its assortment, entered the Belgian market, and established nine physical stores, employing some 3,000 people in the Netherlands and Belgium.


  • 5 October 2017: fd.nl
  • 5 October 2017: rtlnieuws.nl
  • 1 March 2017: rtlz.nl
  • 5 October 2017: logistiek.nl


Eurofound (2017), Coolblue, Business expansion in Netherlands, factsheet number 92245, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/92245.