Business expansion
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Cultural And Recreation Goods In Specialised Stores
47.64 - Retail sale of sporting equipment in specialised stores

300 jobs
Number of planned job creations
Job creation
Announcement Date
24 August 2017
Employment effect (start)
24 August 2017
Foreseen end date
31 December 2017


The Austrian sports retailer Intersport, with headquarters in Wels (Upper Austria),has announced it will open fourteen new stores in Austria by the end of 2017, creating 300 new jobs. Investments of up to €30 million will predominantly focus on stores in Vienna, Upper Austria and Tyrol.

With this business expansion, Intersport prepares for the arrival of a new competitor in the Austrian sports retail sector as the Norwegian retailer XXL will open two flagship stores in Vienna this fall. The Austrian market is considered to be especially attractive for investors as per-capita expenditures for sports equipment is relatively high.


  • 24 August 2017: Die Presse
  • 24 August 2017: OÖ Nachrichten
  • 24 August 2017: Kurier
  • 24 August 2017: APA-OTS Austria Press Agency Group


Eurofound (2017), Intersport, Business expansion in Austria, factsheet number 91826, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/91826.