Business expansion
United Kingdom
London; Inner London;
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Via Stalls And Markets Or Other
47.91 - Retail sale via mail order houses or via Internet

1,500 jobs
Number of planned job creations
Job creation
Announcement Date
12 December 2016
Employment effect (start)
Foreseen end date
31 December 2019


Online fashion retailer Asos has announced plans to create 1,500 new jobs at the company's headquarters in Camden, North London. Roles in technology, marketing and retail will be available. There is no information available about when jobs will start to be filled, only that the process of recruitment will complete over a three year period. A spokesperson for the company also commented that Asos intends to double its UK manufacturing over the next three to four years. Asos's expansion is based partly on the fact that its major markets are outside of the UK, and it has benefited from the fall in Sterling since the UK EU referendum outcome.  

The retailer is adding more space to its headquarters and creating a range of facilities for staff including a health club, cafes and other services to help staff with their non-work needs. The news of the expansion drew a withering response from the GMB union who have been engaged in discussions about working conditions at the Asos warehouse in Barnsley. Neil Derrick of the Yorkshire region of the GMB welcomed the news that Asos is to expand, but highlighted the disparity in treatment of workers across the business. 


  • 12 December 2016: The Guardian
  • 12 December 2016: The Telegraph


Eurofound (2016), Asos, Business expansion in United Kingdom, factsheet number 89421, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/89421.