Internal restructuring
Location of affected unit(s)
Wholesale Trade, Except Of Motor Vehicles And Motorcycles
Wholesale Of Household Goods
46.42 - Wholesale of clothing and footwear

79 jobs
Number of planned job losses
Job loss
Announcement Date
27 October 2016
Employment effect (start)
1 January 2017
Foreseen end date


Struggling French fashion house Sonia Rykiel has announced a strategic plan that will lead to cut about 79 positions on a total workforce of 330 employees in France. Since 2012, the ready-to-wear company owner is  the Chinese group First Heritage Brands (former Fung Brands). The company said it had to approach the current market climate realistically, citing "extremely difficult" conditions notably in Eastern Europe and Asia. Recent terror attacks on France and Belgium weighed on performance, the firm said while welcoming strong showings elsewhere, including in the USA which had helped overall sales to rise last year for the first time since 2008. However, these "encouraging results will not alone ensure sustainable growth", according to the management. The reorganisation will see some lines disappear, including the more competitively priced « Sonia by Sonia Rykiel » aimed at younger buyers and its children's collection.


  • 26 October 2016: Le Parisien
  • 26 October 2016: Le Figaro
  • 1 November 2016: Irish times


Eurofound (2016), Sonia Rykiel, Internal restructuring in France, factsheet number 89010, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/89010.