Business expansion
Southern and Eastern; Dublin;
Location of affected unit(s)
Other Services
Other Service Activities
Other Personal Service Activities
96.04 - Physical well-being activities

100 jobs
Number of planned job creations
Job creation
Announcement Date
31 August 2016
Employment effect (start)
31 August 2016
Foreseen end date
31 December 2017


Fitness and health technology company Fitbit is to create up to 100 jobs in Dublin by the end of 2017.

The company said 50 of these jobs will be filled by the end of 2016 while the remaining 50 should be filled by the end of 2017.

These new positions are described as senior management roles, sales, marketing, operations, finance and customer support staff.

Fitbit is establishing its EMEA headquarters in Dublin. The company specialises in "devices, apps, social and motivational features, advice and personalised coaching" that aim to improve physical fitness and healthier diets.


  • 31 August 2016: Silicon Republic.com
  • 31 August 2016: techcentral.ie


Eurofound (2016), Fitbit, Business expansion in Ireland, factsheet number 88629, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/88629.