Internal restructuring
Location of affected unit(s)
Munich, Berlin
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Via Stalls And Markets Or Other
47.91 - Retail sale via mail order houses or via Internet

100 jobs
Number of planned job losses
Job loss
Announcement Date
28 July 2016
Employment effect (start)
28 July 2016
Foreseen end date


Retailer of toddler and baby products, windeln.de, announced plans to cut 100 jobs in Germany. The online retailer stated a number of reasons for this job reduction including automatisation and digitalisation of its processes. The company also decided to centralise some of its functions. In addition, windeln.de announced to no longer use its storage facilities in Großbeeren (Berlin) which have been serving its sites in Germany, Switzerland and Eastern Europe but instead will set up a new storage facility in Poland in the second half of 2017. The firm also wants to reduce its supplier network from 750 to 290 suppliers.

Overall, the company seeks to realise balanced earning in the coming years. In total, windeln.de employs over 500 staff in Germany.


  • 28 July 2016: Press release (windeln.de)
  • 29 July 2016: Frankfurter Allgemeine
  • 28 July 2016: Handelsblatt (online)


Eurofound (2016), windeln.de, Internal restructuring in Germany, factsheet number 88276, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/88276.