Business expansion
United Kingdom
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Cultural And Recreation Goods In Specialised Stores
47.64 - Retail sale of sporting equipment in specialised stores

240 jobs
Number of planned job creations
Job creation
Announcement Date
14 March 2016
Employment effect (start)
14 March 2016
Foreseen end date
30 June 2016


Sports retailer, Go Outdoors will create 240 jobs across the United Kingdom as a result of expansion into the cycling market. The retailer is setting up dedicated bicycle sections within 51 of its 57 outlets. In addition, the company has opened six new super-stores to sell bikes and offer personalised bike fitting and servicing. The new concept stores are located in Milton Keynes, Lincoln, Coventry, Chatham and Scunthorpe in England as well as Newton Abbey in Northern Ireland. The decision follows a trial which saw a doubling of sales in bike and cycling equipment, and after the company launched its own brand of bikes, Calibre. 


  • 14 March 2016: Retail Week
  • 14 March 2016: Bike Biz
  • 15 March 2016: Cycle Trade


Eurofound (2016), Go Outdoors, Business expansion in United Kingdom, factsheet number 86820, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/86820.