Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Other Goods In Specialised Stores
47.75 - Retail sale of cosmetic and toilet articles in specialised stores

2,500 jobs
Number of planned job losses
Job loss
Announcement Date
14 March 2016
Employment effect (start)
15 March 2016
Foreseen end date
31 December 2016


Cosmetics manufacturer and retailer Avon has announced that it will cut around 2500 jobs worldwide, as part of a relocation of its head office from New York to London. This is part of a strategy to improve the company's financial performance, which has undergone four years of quarterly revenue decline and seen its stock value drop by forty percent over the last twelve months. Avon has announced cost cuts of $350 million ($70 million of which will fall this year) as part of this strategic recovery plan.

The job cuts will affect around 7% of Avon's work force, and 1700 of the 2500 losses will occur this year. This is part of a wider restructuring, as Avon has sold its North American operations to its biggest investor, private equity firm Cerberus Capital, who will continue to invest and develop the North American operations. Avon's research centres in New York will be unaffected, and the company will continue to trade on the New York Stock Exchange.


  • 14 March 2016: Wall Street Journal
  • 14 March 2016: Reuters


Eurofound (2016), Avon, Relocation in World, factsheet number 86765, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/86765.