Internal restructuring
Bayern; Schwaben; Augsburg
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Cultural And Recreation Goods In Specialised Stores
47.61 - Retail sale of books in specialised stores

50 - 60 jobs
Number of planned job losses
Job loss
Announcement Date
18 November 2015
Employment effect (start)
18 November 2015
Foreseen end date
31 December 2015


German book retail chain Weltbild plans to shortly cut 50 out of 400 jobs in Augsburg. The company wants to focus more towards digitising its sales channels as the majority of the company's turnover already comes from its online platform. It also said that a lot of its investment goes towards marketing, including television advertisements in the run up to Christmas.

In November 2014 Weltbild already announced its plan to cut 200 jobs. A total of 100 employees were dismissed before Christmas 2014 and the remaining 100 employees by February 2015. Weltbild is a German publisher and media retailer based in Augsburg. Currently, around 1,300 employees are working for Weltbild in Germany of which 400 work at the company's headquarter in Augsburg.


  • 18 November 2015: Augsburger Allgemeine Online
  • 18 November 2015: Weltbild Presse


Eurofound (2015), Weltbild, Internal restructuring in Germany, factsheet number 85732, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/85732.