Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale In Non-Specialised Stores
47.11 - Retail sale in non-specialised stores with food, beverages or tobacco predominating

2,700 - 3,000 jobs
Number of planned job losses
Job loss
Announcement Date
26 November 2015
Employment effect (start)
26 November 2015
Foreseen end date


On 26 November 2015, indebted Austrian retail chain Zielpunkt, part of Pfeiffer group, declared bankruptcy resulting in the loss of up to 3,000 jobs.

The Upper-Austrian trade group Pfeiffer took over Zielpunkt in 2014. Despite investments the ailing retail chain recorded further losses. According to media reports only one third of all Zielpunkt stores were profitable. A drop in sales in October and November further worsened the company's economic situation. Keeping the company going would have required an investment of €60 million over the next three to five years. Given the poor economic prospects and the high amount of debt Pfeiffer decided to open insolvency proceedings in early December. Wages and other claims will be covered by the Insolvenz-Entgelt-Fonds IEF.

The insolvency affects 2,700 employees, including 200 employees currently on parental leave. Additional 300 jobs are at stake at Pfeiffer's logistic centre. Trade unions are accusing management of not consulting social partners in time. The trade groups way of proceeding also came under severe criticism as some of the profitable Zielpunkt stores will probably be taken over by other retail chains owned by Pfeiffer, Unimarkt and Nah&Frisch, to expand their business. Competitors have indicated interest in taking over some of the remaining stores.


  • 26 November 2015: Der Standard
  • 26 November 2015: Wirtschaftsblatt
  • 27 November 2015: Die Presse
  • 26 November 2015: Wiener Zeitung


Eurofound (2015), Zielpunkt, Bankruptcy in Austria, factsheet number 85521, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/85521.