Type
Reshoring
Country
Germany
Reshoring from
China
Reshored business function
Production
Region
Location of affected unit(s)
Nuremberg
Sector
Manufacturing
Manufacturing Of Furniture And Other Manufacturing
Other Manufacturing
32.4 - Manufacture Of Games And Toys

6 jobs
Number of planned job creations
Job creation
Announcement Date
15 October 2014
Employment effect (start)
1 February 2017
Foreseen end date

Description

The German toy company Cartronic decided to bring back production activities earlier offshored to its plant in China, due to the logistics costs. In the last years, the company developed a new technology for toys decoration; therefore, managers were fear of possible counterfeiting risk in transferring the new technology in China. As a consequence, in 2014, they decided to open a new plant in Nuremberg (Germany) investing around 4 million Euros. Manufacturing activities in the new plant has been started on February 2017 creating six new jobs. The relocation decision permitted the company to maintain high quality level, and to leverage on the "made-in Germany" effect.


Sources

Citation

Eurofound (2014), Cartronic, Reshoring in Germany, factsheet number 85, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/85.