Internal restructuring
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Via Stalls And Markets Or Other
47.91 - Retail sale via mail order houses or via Internet

128 jobs
Number of planned job losses
Job loss
Announcement Date
24 September 2015
Employment effect (start)
2 December 2015
Foreseen end date
31 December 2015


Groupon Italia, subsidiary of global e-commerce and discount voucher group Groupon, announced the dismissal of 128 people in Italy, mostly women, out of a workforce of 363 people. The decision is part of a global restructuring plan involving the layoff of 1,100 workers (the 9.3% of Groupon staff), and the termination of operations in seven countries. According to the media reports, the company restructuring plan could involve the automation of some services. After a steady growth and a rapid internationalisation, the US-based group has been affected by a decline in sales and in its stock market value over the last months. In April, Groupon Italia intended to make new investments and increase its employment levels in Italy as disclosed by the CEO at that time. Trade unions expressed their concerns, remarking how the slight decline in sales cannot justify such a severe job reduction. Unions are negotiating alternative measures, such as the temporary reduction of working time or the relocation of  affected employees.


  • 24 September 2015: La Repubblica
  • 24 September 2015: La Stampa
  • 25 September 2015: Il Sole 24 Ore


Eurofound (2015), Groupon, Internal restructuring in Italy, factsheet number 84832, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/84832.