Business expansion
United Kingdom
Wales; East Wales; Cardiff and Vale of Glamorgan
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Other Goods In Specialised Stores
47.75 - Retail sale of cosmetic and toilet articles in specialised stores

100 jobs
Number of planned job creations
Job creation
Announcement Date
17 June 2015
Employment effect (start)
17 June 2015
Foreseen end date
30 June 2018


Welsh online cosmetics retailer has announced the creation of 100 new jobs. The jobs will be located in the company’s new distribution centre that will be located in Cardiff. In line with policy to support digital entrepreneurship and local economic development, Escentual received support from the Welsh government to ensure the business remains in Wales. In addition to the 100 new jobs that will be created as a result of the expansion, a further 20 jobs will be retained in Wales. Set up in 2000, Escentual is an online seller of luxury cosmetics, fragrances, skincare, makeup and hair care products. The new distribution centre is three times larger than its previous site. By moving to this bigger site, the company plans to increase the number of product lines from 5,000 to 15,00 across the next two to three years. The company recruits from Welsh universities and through support schemes put in place by the Welsh Government to support start-ups and new business expansion.


  • 17 June 2015: BBC News


Eurofound (2015), Escentual, Business expansion in United Kingdom, factsheet number 83726, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/83726.