Business expansion
Severna Bulgaria; Severoiztochen; Varna
Location of affected unit(s)
Information / Communication
Information Service Activities
Information Service Activities
63 - Information service activities

100 jobs
Number of planned job creations
Job creation
Announcement Date
22 January 2015
Employment effect (start)
12 February 2015
Foreseen end date


Sitel Bulgaria, a customer care company, plans to create 100 new jobs at its second call center in Bulgaria, located in Varna, by the end of February 2015. The company is already in the process of recruiting staff.

Reportedly, the new center will serve the customers of one of the largest German telecommunications operators. Sitel opened its first call center in Sofia in 2006, with 600 employees. The location of the second call centre - in Varna - is preferred because of the strategic position of the city (close to Shumen and Dobrich), high levels of unemployment in the area and the presence of young and educated unemployed.

Sitel Bulgaria is a subsidiary of US group Sitel, which is owned by Canadian diversified company Onex Corporation. It has over 59,000 employees in 130 centers in 23 countries. Sitel is in the top seven companies in the outsourcing sector.


  • 3 February 2015: petel.bg
  • 22 January 2015: bizjournals.com


Eurofound (2015), Sitel Bulgaria, Business expansion in Bulgaria, factsheet number 78245, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/78245.