Internal restructuring
European Union
Location of affected unit(s)
Cyprus, Greece, Bulgaria, Hungary, Sweden, Germany (plus other countries worldwide)
Manufacture Of Material For Textiles, Apparel, Leather And Related Products
Manufacture Of Wearing Apparel
14 - Manufacture of wearing apparel

450 jobs
Number of planned job losses
Job loss
Announcement Date
14 February 2013
Employment effect (start)
1 February 2013
Foreseen end date


On 14 February 2013, Puma, a leading sport lifestyle company with headquarters in Germany, announced its plans to lay off 450 employees. According to a company statement, these employment reductions are currently being carried out.

The job reduction measures form part of the company’s ongoing cost reduction strategy which includes the closure of around 90 stores as well as restructuring of its businesses in Cyprus, Greece and Bulgaria. In addition, two of the company’s warehouses in Sweden and Hungary will be closed. Puma currently employs more than 11,000 employees worldwide and operates across 110 countries.


  • 14 February 2013: Focus
  • 14 February 2013: Bayerischer Rundfunk


Eurofound (2013), Puma, Internal restructuring in European Union, factsheet number 74918, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/74918.