Internal restructuring
Location of affected unit(s)
Wholesale Trade, Except Of Motor Vehicles And Motorcycles
Wholesale On A Fee Or Contract Basis
46.11 - Agents involved in the sale of agricultural raw materials, live animals, textile raw materials and semi-finished goods

140 - 240 jobs
Number of planned job losses
Job loss
Announcement Date
7 December 2012
Employment effect (start)
1 January 2013
Foreseen end date
31 December 2013


FloraHolland, one of the largest auctioneers of flowers in the Netherlands (and the world), announced it will cut 140 jobs in 2013, out of a total of 3200. The job loss will take place in 2013.

No forced dismissals are expected. FloraHolland expects that in the future an additional 100 jobs might be cut.

FloraHolland is a co-operative organisation with 5000 members (of which 750 come from outside the Netherlands). Background of the measure is a drop in the level of services the organisation provides for its members, mainly due to automation of the auction process, which is less labour intensive.


  • 7 December 2012: Het Financieele Dagblad


Eurofound (2012), FloraHolland, Internal restructuring in Netherlands, factsheet number 74615, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/74615.