Internal restructuring
United Kingdom
Location of affected unit(s)
Financial Services
Financial And Insurance Activities
Insurance, Reinsurance And Pension Funding, Except Compulsory Social Security
65 - Insurance, reinsurance and pension funding, except compulsory social security

891 jobs
Number of planned job losses
Job loss
Announcement Date
5 September 2012
Employment effect (start)
5 September 2012
Foreseen end date


Insurance Group Direct Line has announced plans to cut 891 jobs across the UK in an effort to reduce costs and increase profitability. The first phase of the cutbacks will include the closure of its call centre in Teesside and the reduction of costs at its head office in Bromley. The company has started consulting with the affected staff and unions.

The cuts were deemed essential given the company plans for a stock market listing in October 2012.


  • 30 October 2012: The Independent
  • 5 September 2012: Reuters


Eurofound (2012), Direct Line, Internal restructuring in United Kingdom, factsheet number 74147, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/74147.