Beiersdorf

Type
Internal restructuring
Country
World
Region
Location of affected unit(s)
Sector
Manufacturing
(20 - 21) Manufacture of chemicals and pharmaceuticals
20.4 - Manufacture of washing, cleaning and polishing preparations
20.42 - Manufacture of perfumes and toilet preparations
1,000 jobs
Number of planned job losses
Job loss
Announcement Date
30 November 2011
Employment effect (start)
1 January 2012
Foreseen end date
31 December 2013

Description

Beiersdorf, a German cosmetics company, will cut up to 1000 jobs globally. The company announced that it is to realign its structure and processes towards a more decentralized approach. 230 jobs will be cut in Germany alone (see here); the other jobs will be cut worldwide.

Beiersdorf has around 18,000 employees worldwide. It is the manufacturer of the skin care brand NIVEA, amongst others.

Sources

  • 30 November 2011: Beiersdorf

Citation

Eurofound (2011), Beiersdorf, Internal restructuring in World, factsheet number 73215, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/73215.