Business expansion
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Via Stalls And Markets Or Other
47.91 - Retail sale via mail order houses or via Internet

100 jobs
Number of planned job creations
Job creation
Announcement Date
1 December 2010
Employment effect (start)
1 December 2010
Foreseen end date
30 June 2011


Quelle Österreich, which has become insolvent in late 2009 (see factsheet 14785), will be revitalised in 2011 by its new owner Otto group and thus 100 new employees will be hired.

The mail-order retailer will be headquartered in Salzburg (like its owner Otto), whereas the service center will be located in Graz. 80 percent of the sales are expected to take place via online orders, with the rest being telephone orders. The products on sale will be limited to electronics and furniture/accommodation products, while textiles will not be sold any longer.

The Otto group, which bought the insolvent retailer Quelle Österreich in 2009, is the country's biggest online retailer with 700 employees and expects a turnover of EUR 240 million in 2010, an increase of a third compared to 2009. Quelle is expected to show a turnover of EUR 100 million within the next three to five years.


  • 1 December 2010: Die Presse
  • 1 December 2010: Der Standard


Eurofound (2010), Quelle Österreich, Business expansion in Austria, factsheet number 71263, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/71263.