Type
Business expansion
Country
Germany
Region
Location of affected unit(s)
Sector
Retail
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Via Stalls And Markets Or Other
47.91 - Retail sale via mail order houses or via Internet

100 jobs
Number of planned job creations
Job creation
Announcement Date
19 January 2010
Employment effect (start)
1 January 2010
Foreseen end date
31 December 2010

Description

In January German mail-order shopping company Otto Versand announced it was planning to create 100 new jobs in 2010 as it was predicting a´suceessful business year'. Otto Versand has been successful by expanding its online-marketing strategies, with most of its orders now coming online rather than from catalogues. Otto is currently still undergoing a major reorginsation launched a year ago (see related factsheet)


Sources

Citation

Eurofound (2010), Otto Versand, Business expansion in Germany, factsheet number 70443, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/70443.