Business expansion
Eesti; Lõuna-Eesti;
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale In Non-Specialised Stores
47.11 - Retail sale in non-specialised stores with food, beverages or tobacco predominating

200 jobs
Number of planned job creations
Job creation
Announcement Date
16 November 2009
Employment effect (start)
1 March 2010
Foreseen end date
31 December 2010


The Estonian retail company Prisma Peremarket has announced the creation of approximately 200 jobs in 2010 with the opening of two new shops in the cities of Tartu and Narva. About 100 persons will be hired for each shop. The store in Tartu will be opened in spring 2010 and the one in Narva by the end of 2010.

Prisma, a Scandinavian retail chain owned by the SOK group, employs almost 800 people in Estonia. It started its operations in Estonia in 2000 and also operates in Finland, Latvia and Russia. Prisma . Prisma Peremarket offer mainly food and primary goods but also garments and home appliances. 

According to the Managing Director of Prisma Peremarket, Janne Lihavainen, the current period of economic decline is favourable for expansion. The favourable rental terms of the business premises gives the opportunity to operate with lower costs than competitors, and therefore offer permanently affordable prices, says Lihavainen.


  • 16 November 2009: Eesti Päevaleht
  • 12 January 2009: Eesti Päevaleht
  • : (www.s-kanava.fi)


Eurofound (2009), Prisma Peremarket, Business expansion in Estonia, factsheet number 70025, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/70025.