Internal restructuring
Location of affected unit(s)
Manufacture Of Material For Textiles, Apparel, Leather And Related Products
Manufacture Of Wearing Apparel
14 - Manufacture of wearing apparel

1,000 jobs
Number of planned job losses
Job loss
Announcement Date
5 May 2009
Employment effect (start)
1 January 2009
Foreseen end date
31 December 2009


Producer of footwear Adidas has announced a new restructuring plan due to a 2% drop in sales in the 1st quarter of 2009. The company expects to bring savings of 100 million EUR by 2010.

About 700 jobs are to be cut worldwide in the first half of 2009 and another 300 jobs will be lost by the end of the year. The job losses will affect the regional headquarters in Asia and Europe and retail stores. There is no precise information on where and under which conditions these jobs will be cut. According to FTD, cuts are likely to affect Reebok and Tailormade Golf which saw a drop in sales of 4-6 %.



Eurofound (2009), Reebok, Tailormade Golf, Internal restructuring in World, factsheet number 68862, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/68862.