Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Virgin Media, a cable TV, phone and broadband operator, is to cut 2,200 jobs by the end of 2012. The cuts amount to about 15% of the workforce and are part of a wider cost-cutting plan aiming to improve the company's cashflow by £120m over the next four years.
As part of the announced redundancies, in March 2009, the company revealed plans to close its call centre in Nottingham by October 2009 with the loss of nearly 150 staff. The cuts will affect 113 sales staff and 35 support staff. The 35 support staff will be made redundant by July 2009. Also, on 7 May 2009, the company announced plans to cut 332 jobs from its Dudley site. The company entered a three-month consultation period with employees and trade unions, and 20% of the staff were redemployed to other positions. On 14 August 2009, the company announced plans to close its customer service department in Black Country with the loss of 250 jobs by the end of October 2009.
Eurofound (2008), Virgin Media, Internal restructuring in United Kingdom, factsheet number 67369, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/67369.