Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Beiersdorf is a global company that produces body care branded goods. Its brands include Nivea, Labello, La Prairie, Juvena, Atrix, Eucerin, Futuro, Hansaplast/Elastoplast and Florena, and it currently employs more than 17,000 people in the world. In Italy Beiersdorf has a factory in Brembate, in the province of Bergamo, where it produces Nivea body care goods and employs 195 workers. At the beginning of June 2007 the company announced the closure of the Brembate plant with the consequent loss of all 195 jobs. Production is going to be offshored to German, Polish and Spanish plants of the group with the aim to concentrate production capacity. Trade union representatives reacted at the company’s decision by going out on strike. After a meeting with the company representatives, the local authorities and the local representatives of Italy's main employer's association (Confindustria), trade unions reached an agreement about the provisional suspension of the collective dismissals procedures. The period of suspension should be used in order to define adequate initiatives to reduce the social effects of the redundancies envisaged by the restructuring plan, guaranteeing different measures to help the affected employees to find a new job. On 26 June 2007, the company and the trade unions reached an agreement on the collective dismissals procedures. Those workers who resign voluntarily will benefit from 21 monthly salaries of an average of 1,400 Euro each. For the other affected workers, the collective dismissals procedures envisage economic measures and the support of an employment agency that will work during 18 months to help them find a new job. Moreover, Beiersdorf will make a deposit to those companies that hire one or more redundant workers.
Eurofound (2007), Beiersdorf, Offshoring/Delocalisation in Italy, factsheet number 65474, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/65474.