Business expansion
Yuzhna Bulgaria; Yuzhen tsentralen; Plovdiv
Location of affected unit(s)
Manufacture Of Food And Beverage
Manufacture Of Food Products
10.11 - Processing and preserving of meat

100 jobs
Number of planned job creations
Job creation
Announcement Date
13 May 2007
Employment effect (start)
3 December 2007
Foreseen end date


Bella Bulgaria SA is starting to build logistic centre for frozen and cooled down food products, which will be the biggest on the Balkan peninsular. About 25 million EUR will be invested in the new centre and be called Fresh Logic. It will be 54,000 sq.m. in the North-western industrial zone of Plovdiv. The proceeding capacity of Fresh Logic per hour will be 100t cooled products and 80t frozen products. Some 430 trucks will be stored in 24 hours. The centre is going to have its own car park with more than 200 trucks. The logistic centre ill be built by the end of 2007 and some 100 new working places will be established. About 40% of the centre will be rented out, but only until 2009, when a new factory of Bella Bulgaria SA will start its work. Fresh Logic will be of a big importance for the economy, as it is situated to Trakia highway, which is close to three Trans- European corridors, said the executive director of Bella Bulgaria Ms Elka Markova.


  • 14 May 2007: Dnevnik
  • 15 May 2007: Standart news
  • 14 May 2007: Pari


Eurofound (2007), Bella Bulgaria SA, Business expansion in Bulgaria, factsheet number 65372, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/65372.