Business expansion
Location of affected unit(s)
Transportation / Storage
Land, Water And Air Transportation
Air Transport
51 - Air transport

100 jobs
Number of planned job creations
Job creation
Announcement Date
23 April 2007
Employment effect (start)
24 April 2007
Foreseen end date
31 May 2007


Rimi Food Eesti is a store chain that offers food and primary goods, also some garments, cosmetics and electronic devices. Rimi Food Eesti is part of Baltic food chain company Rimi Baltic AB and it is owned by ICA Group in Sweden. Altogether there are 205 stores employing 9,132 employees in the three Baltic States.

A lack of employees leads the Estonian store chain launch an extensive campaign which aims at hiring 50 to 100 employees to customer service. The goal is to improve the prestige of the work of customer service in service sector and generally in the society. Low status of the salespersons and other customer service employees is said to be one reason for a lack of workforce in the sector and the shortage is predicted to become worse in few years.

Until the end of May the advertisements on television will show ordinary shop assistants at work. During the campaign 20 people of the directorate of Rimi Eesti Food work for a day as shop assistants and every customer service worker can spend a day accompanying one of the top managers.


  • 24 April 2007: Eesti Päevaleht
  • 23 April 2007: Eesti Päevaleht
  • 25 April 2007: Postimees
  • : (www.rimi.ee)
  • : (www.ica.se )


Eurofound (2007), Rimi Eesti Food, Business expansion in Estonia, factsheet number 65289, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/65289.