Location of affected unit(s)
Stockholm, Malmö
Manufacture Of Chemicals And Pharamceuticals
Manufacture Of Chemicals And Chemical Products
20.42 - Manufacture of perfumes and toilet preparations

180 jobs
Number of planned job losses
Job loss
300 jobs
Number of planned job creations
Job creation
Announcement Date
13 February 2007
Employment effect (start)
Foreseen end date
31 December 2007


The cosmetics company Oriflame is going to close down its offices in Malmö, where some 180 people are currently employed and will be relocated to the new head office in Stockholm. The closure is part of a large-scale restructuring plan, which includes the creation of a new operational platform in Stockholm and the closure of offices in Waterloo (Belgium) and Malmö (Sweden). The management explained that the concentration of the activities in one location would improve the company's efficiency. The opening of this new platform in Stockholm will lead to the hiring of in total 300 employees. 'We are an international company. So far, the management activities have been spread across many countries. We think it is now time to move back home. Oriflame has a Swedish history and we want it to be connected with Sweden', said Magnus Brännström, CEO of the company. According to the plan, the project could be completed during 2007.


  • 11 October 2007: Dagens Industri
  • 13 February 2007: Sveriges Radio
  • 14 February 2007: Press release by Oriflame
  • 13 February 2007: Press release by Oriflame


Eurofound (2007), Oriflame, Relocation in Sweden, factsheet number 64975, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/64975.