Restructuring events
European Restructuring Monitor (ERM)
The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
CCE (Coca Cola Erfrischungsgetränke), the largest German bottler of Coca Cola products, is owned by three German companies and The Coca Cola Company (35%). On 14 February 2007, the company announced its plans to implement a restructuring programme to return to profits. CCE, which currently employs a total workforce of 9,300 people across 65 German locations, is planning to create 300 new sales jobs by the end of 2007. In order to increase the number of customers among beverage retailers, both the sales staff and the marketing budget will grow.
Eurofound (2007), CCE Coca Cola Erfrischungsgetränke, Internal restructuring in Germany, factsheet number 64945, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/64945.