CCE Coca Cola Erfrischungsgetränke

Type
Internal restructuring
Country
Germany
Region
Location of affected unit(s)
Sector
Manufacturing
Manufacture Of Food And Beverage
Manufacture Of Beverages
11 - Manufacture of beverages
300 jobs
Number of planned job creations
Job creation
Announcement Date
15 February 2007
Employment effect (start)
1 March 2007
Foreseen end date
31 December 2007

Description

CCE (Coca Cola Erfrischungsgetränke), the largest German bottler of Coca Cola products, is owned by three German companies and The Coca Cola Company (35%). On 14 February 2007, the company announced its plans to implement a restructuring programme to return to profits. CCE, which currently employs a total workforce of 9,300 people across 65 German locations, is planning to create 300 new sales jobs by the end of 2007. In order to increase the number of customers among beverage retailers, both the sales staff and the marketing budget will grow.

Sources

  • 15 February 2007: Financial Times Deutschland

Citation

Eurofound (2007), CCE Coca Cola Erfrischungsgetränke, Internal restructuring in Germany, factsheet number 64945, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/64945.