Ouest; Pays de la Loire; Maine-et-Loire
Location of affected unit(s)
Cholet (Maine et Loire)
Manufacture For Transport Equipment
Manufacture Of Other Transport Equipment
30 - Manufacture of other transport equipment
New offshoring locations
Portugal, China

109 jobs
Number of planned job losses
Job loss
Announcement Date
31 January 2007
Employment effect (start)
1 March 2007
Foreseen end date
31 December 2007


The Canadian group Industries Dorel, owner of Dorel France, has specialised in articles for child welfare and the manufacturing of prams and pushchairs since 2003. On 31 January 2007, Dorel France announced the loss of 113 jobs between March and December 2007 in the company's French factory in Cholet, in the west of France. High production costs are given as the main reason for the job cuts. In the next years, the company, producer of brands such as Bébé Confort, Babidéal, Baby Relax, Maxi Cosy or Quinny, will transfer almost all of its production to Portugal and China. After discussions with the trade unions, the CEO of DOREL France announced on 25 April that there would be 109 dismissals, as opposed to the initially announced 113.


  • 1 February 2007: Les Echos
  • 26 April 2007: L'Humanité
  • 26 April 2007: AFP


Eurofound (2007), Dorel, Offshoring/Delocalisation in France, factsheet number 64856, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/64856.