Business expansion
United Kingdom
Wales; East Wales; Monmouthshire and Newport
Location of affected unit(s)
Administrative Services
Office Administrative, Office Support And Other Business Support Activities
Activities Of Call Centres
82.2 - Activities of call centres

250 jobs
Number of planned job creations
Job creation
Announcement Date
9 January 2007
Employment effect (start)
1 April 2007
Foreseen end date


Telephone directory firm Yell have announced plans for a new call centre in Newport that could employ up to 250. The company plans to expand its Yellow Pages 118 247 service and has secured premises in George Street in the city. The expansion, which has had grant aid from the Welsh Assembly Government, will complement the firm's existing centre in Bristol. The centre is expected to begin operating in April 2007. It is being seen as a welcome boost to the fortunes of the city, which in recent years has endured a series of jobs blows. It is hoped the new call centre will help revitalise employment opportunities alongside the city's multimillion pound regeneration.

Minister for Enterprise, Innovation and Networks Andrew Davies said: 'Newport is being promoted as a premier location for business and the decision by a company of Yell's calibre and world-class reputation to locate a new operation in the city centre is a resounding vote of confidence.'

'The city is a recognised and well established hub of excellence in this sector offering a superb communication infrastructure and a high quality, skilled and adaptable workforce which was one of the deciding factors in Yell's choice of location.'

Yell chief executive John Condron said: 'I'm delighted that the success of Yellow Pages 118 247 means that we need a second call centre to expand our future call handling capability.'


  • 9 January 2007: BBC News


Eurofound (2007), Yell, Business expansion in United Kingdom, factsheet number 64735, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/64735.