The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
Severna i Yugoiztochna Bulgaria; Severozapaden; Pleven
Location of affected unit(s)
Pleven
Sector
Wholesale / Retail 47 - Retail trade 47.5 - Retail sale of other household equipment 47.5 - Retail sale of other household equipment
110 jobs Number of planned job creations
Announcement Date
26 October 2006
Employment effect (start)
26 October 2006
Foreseen end date
Description
German home decor retailer Praktiker has opened a store in Pleven, Northern Bulgaria. The 7,000 sq m outlet, the company's fifth in Bulgaria, will employ some 110 people and will carry over 50,000 items. According to Riner Vitka, the company's manager for Bulgaria, some BGN 10 million has been invested in the construction of the new store. Praktiker plans to open another three outlets in Bulgaria by the end of 2007, bringing their total to 8. The new stores will most likely be sited in Burgas, Ruse and Stara Zagora.
At the moment, Praktiker operates two outlets in Sofia and one each in Varna and Plovdiv.
Praktiker's main rival on the local Do-It-Yourself (DIY) market is France's Mr.Bricolage which also has five stores. The company has planned launches in Stara Zagora and Burgas for the remainder of 2006 and is eyeing Pleven as well.
Praktiker and Mr.Bricolage will soon have to reckon with Austria's BauMax which is poised for a market entry by way of Plovdiv.
Eurofound (2006), Praktiker, Business expansion in Bulgaria, factsheet number 64314, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/64314.