Polmos Poznań

Type
Internal restructuring
Country
Poland
Region
Makroregion północno-zachodni; Wielkopolskie; Miasto Poznań
Location of affected unit(s)
Poznań
Sector
Manufacturing
(10 - 11) Manufacture of food and beverage
11.0 - Manufacture of beverages
11.01 - Distilling, rectifying and blending of spirits
120 jobs
Number of planned job losses
Job loss
Announcement Date
27 July 2005
Employment effect (start)
Foreseen end date

Description

When French Pernod Ricard was buying Wyborowa, its CEO Yves Flaissier said that this vodka will reach a 10% market share on the Polish market. Today, it has barely 2%. The French group acquired the company in 2001. Today it experiences labour dispute. The unions reject the plans of firing 120 people. Some market experts reckon that the French owner neglected Wyborowa brand name development; others say, that the present situation results from rapid changes on the alcoholic beverages market.

Sources

  • 27 July 2005: Rzeczpospolita

Citation

Eurofound (2005), Polmos Poznań, Internal restructuring in Poland, factsheet number 62047, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/62047.