Business expansion
Sud-Vest; Olt;
Location of affected unit(s)
Manufacture Of Basic Metal And Fabricated Metal Products
Manufacture Of Fabricated Metal Products, Except Machinery And Equipment
25 - Manufacture of fabricated metal products, except machinery and equipment

350 jobs
Number of planned job creations
Job creation
Announcement Date
22 July 2005
Employment effect (start)
22 July 2005
Foreseen end date
31 December 2010


On 22 July 2005 Pirelli and Continental launched a €40 million joint investment project to build a metallic inserts (reinforcement cord for tyres) plant used in the tyre manufacturing. The Cord Romania factory is a joint venture owned by Pirelli (80%) and Continental (20%).

The Pirelli-Continental plant in Slatina (Sud-Vest region, Olt county) is located on a 100,000 square metres site and has 135 employees. It exports 80% of its output, mainly to the emerging eastern European market, where the demand for metallic inserts is twice higher than the offer. By 2010, the plant will reach its maximum production capacity, which is of 30,000 tons a year and will create up to 350 new jobs. Currently, it employs 135 people and produces 6,500 tons a year.

Pirelli sees the inserts plant as a primary step for its development strategy on the Romanian market. The next step will be the opening of a high quality tyre factory by 2006, also based in Slatina, which will supply tyres for all the countries in eastern Europe.

The second owner Continental already has four plants in Romania in which it invested about €120 million. The Cord Romania factory will supply metallic inserts for its tyre factories.


  • 25 July 2005: Ziarul Financiar
  • 26 July 2005: Economistul
  • 25 July 2005: Adevarul
  • 26 July 2005: Ziarul Financiar


Eurofound (2005), Cord Romania, Business expansion in Romania, factsheet number 62028, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/62028.