Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
The human resources manager of Dacia company – leader of the car manufacturing industry in Romania – announced the company’s intention to recruit 3,000 employees, between 2005-2008. Targeted positions include workers, specialists and middle managers. Of the total number, at least a third will be fresh graduates from Romanian higher education.
According to company estimates, 15,000 candidates will be evaluated during the recruitment campaigns.
To recruit quality employees, Dacia has initiated an image promotion campaign presenting itself as a modern, socially-involved and future-oriented company. ‘We have to make the public aware of the less-known technical trades specific to Dacia as well as career development opportunities, benefits, working conditions, advantages of working with the company and promote these aspects in the academic environment’.
Dacia plant began manufacturing in 1968, following the conclusion of a licence-agreement between the Renault group and the Romanian state. In July 1999, the company was privatised and the Dacia car became a trademark of Renault. Currently the company has 11,500 employees and in 2004 it sold around 99,000 cars, of which 19,000 were exports. The target for 2010 is to manufacture 700,000 Dacia trademark cars, of which 200,000 in Romania, and the rest in other production centres abroad.
Eurofound (2005), Dacia, Business expansion in Romania, factsheet number 61841, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/61841.