Type
Business expansion
Country
France
Region
Location of affected unit(s)
Sector
Retail
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Trade, Except Of Motor Vehicles And Motorcycles
47 - Retail trade, except of motor vehicles and motorcycles

3,200 jobs
Number of planned job creations
Job creation
Announcement Date
27 April 2005
Employment effect (start)
1 September 2005
Foreseen end date

Description

Dixons, a British group specialized in electric domestic appliances, announced on 28 April 2005 the opening of one hundred computer superstores in large French cities and in Ile de France, which will create about 3,200 jobs. The stores will be called ‘PC City’ and fall under the same concept than ‘PC World’ in UK. The objective is to challenge Fnac and Darty on their market. The first store will open in September 2005. Management wants to open 20 other stores by 2008, and claims that the group has the capacities to open 15 stores by 2006. Dixons is already present in thirteen countries in Europe and the seven shops opened since 2001 in France are all profitable.


Sources

  • 28 April 2005: Les Echos

Citation

Eurofound (2005), PC City, Business expansion in France, factsheet number 61561, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/61561.