Primark

Type
Business expansion
Country
Romania
Region
Macroregiunea Unu; Centru; Sibiu
Location of affected unit(s)
Sibiu
Sector
Wholesale / Retail
47 - Retail trade
47.7 - Retail sale of other goods, except motor vehicles and motorcycles
47.7 - Retail sale of other goods, except motor vehicles and motorcycles
100 jobs
Number of planned job creations
Job creation
Announcement Date
14 July 2026
Employment effect (start)
14 July 2026
Foreseen end date
31 August 2026

Description

Primark, an Irish fashion retailer, announced the opening of its sixth Romanian store in Shopping City Sibiu, creating more than 100 new local jobs in Sibiu (Sibiu County). The company’s expansion reflects a strong growth strategy within Central and Eastern Europe.

The move is driven by a desire to deepen market presence after openings in Craiova, Bucharest, Timisoara, Cluj-Napoca and Iasi. Primark also highlighted its commitment to sustainability, noting that 74% of its garments are made from recycled or sustainable materials, with a target of 100% by 2030.

As part of the broader rollout, further stores are planned for Iasi, Bacau and Bucharest by the end of 2026, signaling an ongoing expansion strategy.

Citation

Eurofound (2026), Primark, Business expansion in Romania, factsheet number 300865, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/300865.