Type
Business expansion
Country
Germany
Region
Baden-Württemberg; Karlsruhe; Pforzheim, Stadtkreis
Location of affected unit(s)
Pforzheim
Sector
Wholesale / Retail
47 - Retail trade
47.9 - Intermediation service activities for retail sale
47.91 - Intermediation service activities for non-specialised retail sale

1,000 jobs
Number of planned job creations
Job creation
Announcement Date
30 July 2026
Employment effect (start)
30 July 2026
Foreseen end date
31 December 2029

Description

Amazon, a US-based online retail and logistics company, has announced an expansion of its logistics centre in Pforzheim, Baden-Württemberg, Germany, which will create 1,000 new jobs by the end of 2029.

The expansion centres on a new robotics-enabled logistics hub that will store around 20 million items and utilise hundreds of transport robots to move goods, reducing the distances employees need to travel and increasing productivity. Digital automation is the main driver behind the job creation, with Amazon positioning the facility as a leading high-tech logistics site.

The mayor welcomed the investment of more than €300 million and the creation of new jobs, highlighting the positive impact on the regional economy. Job profiles include: specialists, management, and non-qualified warehouse and fulfillment staff.

The latest internal restructuring measure at Amazon was recorded in the ERM database earlier in 2026, involving the creation of 420 jobs in Brandenburg Amazon 2026 - DE.

The site currently employs around 1,000 people, meaning that the expansion will double the existing workforce.


Citation

Eurofound (2026), Amazon, Business expansion in Germany, factsheet number 300828, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/300828.