Type
Business expansion
Country
Romania
Region
Macroregiunea Patru; Sud-Vest Oltenia; Dolj
Location of affected unit(s)
Craiova
Sector
Wholesale / Retail
47 - Retail trade
47.7 - Retail sale of other goods, except motor vehicles and motorcycles
47.71 - Retail sale of clothing

100 jobs
Number of planned job creations
Job creation
Announcement Date
9 June 2026
Employment effect (start)
9 June 2026
Foreseen end date
30 September 2027

Description

Primark, an Irish-based fashion retailer, has expanded its presence in Romania by opening a new store in Craiova, creating 100 local jobs. The retailer announced a total of nine stores in the country, with the Craiova outlet located at ElectroPutere Mall and a new shop slated for Sun Plaza Bucharest in the upcoming financial year.

The expansion reflects Primark’s strategy to double its footprint in Romania this year, driven by growing consumer demand and a focus on digital and sustainable retail practices. The new stores aim to enhance the brand’s visual identity and product range across the region. The first wave, the Craiova opening, commenced in June 2026, while further stores are scheduled through 2026 and into 2027.


Citation

Eurofound (2026), Primark, Business expansion in Romania, factsheet number 300578, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/300578.