Type
Business expansion
Country
Bulgaria
Region
Location of affected unit(s)
Drianovo, General Toshevo, Gulabovo, Lozen, Hisaria
Sector
Wholesale / Retail
47 - Retail trade
47.2 - Retail sale of food, beverages and tobacco
47.2 - Retail sale of food, beverages and tobacco

300 jobs
Number of planned job creations
Job creation
Announcement Date
29 April 2026
Employment effect (start)
1 January 2026
Foreseen end date
31 December 2026

Description

Billa, a retail company operating within the REWE Group, announced the creation of more than 300 new jobs across its supermarket network in 2026, mainly in store operations, logistics, and retail services nationwide. The project will generate jobs in retail, construction, logistics and information-technology support roles.

The growth is driven by a strategic focus on modernising the store network, increasing the share of private-label products, and strengthening relationships with local suppliers. In its expansion the company focuses on the twin transition, investing in sustainable and digital infrastructure

The plan involves opening 10 new stores in 2026, with additional renovations of 15 existing outlets, targeting a total of 200 outlets by the end of 2028. The expansion will primarily affect retail and customer-service units in the cities of Drianovo, General Toshevo, Gulabovo, Lozen and Hisaria, with phased implementation of the new stores throughout 2026 and completion of the measure until the end of 2028.

The company’s workforce of approximately 5,600 employees will benefit from the ongoing investment in training and digital tools, positioning the chain for long-term growth in the Bulgarian market.


Citation

Eurofound (2026), Billa, Business expansion in Bulgaria, factsheet number 300419, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/300419.