Primark

Type
Business expansion
Country
Portugal
Region
Continente;
Location of affected unit(s)
Castelo Branco, Porto, Setúbal, Vila Nova de Gaia, Coimbra
Sector
Wholesale / Retail
47 - Retail trade
47.7 - Retail sale of other goods, except motor vehicles and motorcycles
47.7 - Retail sale of other goods, except motor vehicles and motorcycles
300 jobs
Number of planned job creations
Job creation
Announcement Date
6 May 2026
Employment effect (start)
6 May 2026
Foreseen end date
30 June 2027

Description

Primark, an Irish retail giant, is investing €45 million to expand its presence in Portugal, where it has been operating for 17 years. Primark will open four new stores and creating over 300 jobs. The company aims to complete the rollout by summer 2027, with the first openings expected in the coming months.

The new jobs to be created include full-time and part-time positions in management, support and store operations. This expansion will increase the total number of Primark locations in Portugal to 18 and is part of a broader Iberian strategy aimed at offering affordable fashion.

Citation

Eurofound (2026), Primark, Business expansion in Portugal, factsheet number 300369, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/300369.