The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
Manufacturing (12) Manufacture of tobacco products 12.0 - Manufacture of tobacco products 12.00 - Manufacture of tobacco products
150 jobs Number of planned job creations
Announcement Date
10 May 2026
Employment effect (start)
1 January 2027
Foreseen end date
31 March 2027
Description
Advanced Inhalation Rituals (AIR), headquartered in Dubai, United Arab Emirates global leader in social inhalation products, specialising in flavoured shisha molasses and advanced inhalation technologies. The company has announced the creation of 150 jobs at a new manufacturing facility in Stefanesti, Ilfov County and has scheduled to commence operations in the first quarter of 2027.
This expansion is part of AIR’s strategy to strengthen its global footprint and enhance resilience to uncertain geopolitical conditions, boosting production capacity for its leading product line.
Launched in 1999 and headquartered in Dubai, AIR has a multinational presence in over 90 markets across the world.
Citation
Eurofound (2026), Advanced Inhalation Rituals (AIR), Business expansion in Romania, factsheet number 300322, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/300322.
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