Type
Reshoring
Country
France
Reshoring from
Italy
Reshored business function
Production
Region
Location of affected unit(s)
Noirmoutier (Vendée)
Sector
Retail
Wholesale Trade, Except Of Motor Vehicles And Motorcycles
Wholesale Of Household Goods
46.4 - Wholesale Of Household Goods

40 jobs
Number of planned job creations
Job creation
Announcement Date
14 December 2021
Employment effect (start)
14 December 2021
Foreseen end date
31 December 2022

Description

In 2020, French Boat Market (FBM) acquired the luxury French outboard brand White Shark. In 2021, FBM announced the relocation of White Shark manufacturing operations from Italy to France, specifically to the island of Noirmoutier in Vendée. Repurposing former Bénéteau premises, FBM brought the site up to current standards and adapted it for White Shark production. This strategic move aims to mass-produce luxury boats, streamline manufacturing processes, and meet rigorous quality standards through comprehensive testing. The development plans target around 130 units per year. In 2022, approximately thirty employees, specializing in lamination, composites, and assembly, were engaged in the production process, with ongoing recruitment in logistics, finishing, and gelcoat lamination. The workforce may eventually expand to 70 employees.


Sources

Citation

Eurofound (2021), White Shark, Reshoring in France, factsheet number 288, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/288.