Type
Reshoring
Country
France
Reshoring from
Tunisia
Reshored business function
Assembling
Region
Location of affected unit(s)
Pays de la Loire
Sector
Manufacturing
Manufacture For Transport Equipment
Manufacture Of Other Transport Equipment
30.9 - Manufacture Of Transport Equipment N.E.C.

No information on job gains number available
Announcement Date
1 December 2022
Employment effect (start)
1 December 2022
Foreseen end date
31 December 2024

Description

Bluemooov, a French company founded in 2018, specializes in designing cargo tricycles. It initially opted for production in Tunisia due to complexities in launching production in France. In 2022 it decided to relocate the production in Pays de la Loire to reduce its carbon footprint. The plan involves collaboration with subcontractors in Mayenne, Maine-et-Loire, and Sarthe to assemble bicycles at 90%. While certain components like brake pedals and handle grips are no longer manufactured in France, the company domestically designs a motor kit for the bicycles. The assembly project was expected to commence in the second quarter of 2023 on a site in Mayenne, with the goal of delivering 300 to 500 bicycles in the first year, scaling to 1,000 units by 2024. The relocation aims to balance higher labor costs with transportation cost savings.


Sources

Citation

Eurofound (2022), Bluemooov, Reshoring in France, factsheet number 285, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/285.